Provide a framework for identifying, acquiring, and analysing customer voices

A detailed VoC maturity model has been developed, covering geography, organization type, customer type, and project complexity, each defined at three levels. 

Build a reference and resource bank about VoC research and applications

Identify several case studies to be used in the development of materials. The first study is based on  airport food service that deploys to a processed product, a service, and a software 

Identify missing or new areas to explore VoC knowledge

The Think Tank team conducts research and studies to identify gaps and new opportunities where VoC can create significant value and provide vital support for business excellence.